Last April 1, 2014 ,NESTEA, the official summer beverage of the Philippines gives summer a new, refreshed taste with the return of the hottest beach event in the country, NESTEA Beach 2014. Now on its 17th run, this year’s event promises to be the biggest, most refreshing summer happening to date as it hits the shores of Boracay this coming Labor Day weekend.
The NESTEA Beach experience gets even better with a four-day celebration of PLAY, PARTY and CHILL in the country’s hottest summer destination. NESTEA Beach’s home for the past 17 years, the shores of Boracay will see not only an exciting battle of the champions, but also the biggest yacht cruise in the island. To cap it all off, NESTEA Beach partners with Republiq to bring the twoof the hottest DJs in the international music scene, Cedric Gervais and Steve Aoki, shake the sands of Boracayin the hottest long-weekend celebration in the country
“We are very excited to give summer a refreshed twist with the 17th NESTEA Beach Experience. Instead of having the beachvolleyball competition as the only main focus of the event, we are transforming NESTEA Beach into a one of a kind summer experience that can be enjoyed by everyone. This year, we are making the most anticipated event of the summer even more exciting as we bring the NESTEA Beach experience to the next level during the season’s most anticipated weekend: LABORacay.” said Jedessa Leyte, Marketing Promotions and Events Manager for NESTEA Beach.
To officially kick-off the season, NESTEA takes the beach experience to the heart of the Metro with “NESTEA Beach in the City” – a pop-up beach experience that brings PLAY, PARTY and CHILL to select guests and members of the media. Here, guests were given a sneak peek of the different, exciting activities to look forward to in the upcoming NESTEA Beach, proving that a refreshed summer is possible anywhere with NESTEA.
The best of the best come together for the 17th NESTEA Beach Volleyball competition as last year’s NESTEA Beach Volleyball champions compete with regional volleyball champions from Luzon, Visayas and Mindanao for this year’s title. A total of 24 teams will participate in the NESTEA Beach Volleyball competition, which will take place from May 1 – 3 in front of the Boracay Beach Chalets at Station 2.
Summer activities like Paraw sailing, seaside massages and beachfront Frisbee games will also happen at the same time as the NESTEA Beach Volleyball, with a chill station set up at Crystal Sand in Station 1. Making things even cooler are free NESTEA samples that will be distributed throughout the weekend in the various refresh stations to keep the hot days refreshed.
NESTEA Beach will also continue its LOVE THE BEACH campaign; a long running advocacy to clean the beaches of Boracay. NESTEA Beach will facilitate a Shore Clean-up in partnership with Boracay Foundation Inc. on May 2, where consumers can participate to show their love for the beach in a different way. In addition, NESTEA pitchers will be sold throughout the weekend and for every pitcher sold, Php5 will go to the Boracay Foundation’s Coral Reef Restoration project. NESTEA will also match and double this amount in support of this advocacy.
The coolest parties in the summer’s hottest destination NESTEA Beach also brings to Boracay the freshest parties the Labor Day crowd has ever seen. The Labor Day weekend kicks off with the NESTEA Plunge party on May 1 at the Tides Roofdeck Pool & Solstice Sun Lounge, accompanied by entrancing beats from the some of the hottest names in the local party scene like DJ Ron Poe, DJ Nina Saputil, DJ Macoy and DJ Jessica Milner.
Refreshing the LABORacay scene is the biggest sunset yacht party in the island. The NESTEA yacht party on May 2 takes the crowd to new heights with stopovers at different destinations around Boracay. Music from The Zombettes, DJ Callum and Marc Marasigan will accompany the crowd as make their way to Crystal Cove, Crocodile Island and, finally, Puka beach for an exclusive island party before cruising back to the main island at sunset to cap off the day.
The biggest international acts also make their way to the pristine sands of the island for the weekend finale of NESTEA Beach. On May 3 and 4, NESTEA Beach, in partnership with Republiq brings in Grammy award winning DJ Cedric Gervais and Grammy nominated DJ Steve Aoki to celebrate a refreshed summer during the biggest party of the Labor Day weekend. Two legendary back-to-back shows capoff the 17th NESTEA Beach experience at Epic Bar in Station 2.