Greenfield Development Corporation—one of the country’s pioneering real estate developers today—ushered the Yuletide season as it hosted Art for Generations, a two-day art fair last December 7 and 8, 2013 at the Central Park of Greenfield District.
“At Greenfield, we believe our land is our legacy. Our founders have nurtured these prized possessions for years, and our responsibility is to develop these lands into communities that will remain relevant throughout the years,” says Jeffrey D.Y. Campos, Chairman and President of Greenfield Development Corporation.
Staged in partnership with various art groups, the outdoor art fair—a first at the 12.8 hectare Greenfield District in Mandaluyong City—aims to foster greater public appreciation for local contemporary art and craftsmanship through a variety of activities.
Hundreds of unique pieces were featured at The Art Market. Guests also watched art films on an outdoor movie screen at Art Films in the Sky. Those who shared the passion for art attended art appreciation talks spearheaded by noted artists at The Right Art.
And visitors were serenaded by a string quartet and jazz band at String and Jazz.
“Beyond being a pioneering art event, Art for Generations gives people a glimpse into the unique experience of being part of the Greenfield District family—a community of creative people with an innovative vision,” shares Campos. “Through this, we hope to help enliven the season by reminding people of the heritage, legacy, and joy that Christmas brings.”
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