The Aristocrat Restaurant in Subic




I was invited to go to Subic to visit Aritstocrat’s very first franchise in Central Luzon well technically they were the first franchise ever. Well before we were able to visit Aristocrat we went to Treetop Adventures in Subic. 

Though I was so scared of heights it was a great experience. It was like nature tripping from a breathtaking view –way above the ground!There were a lot of platforms nestled on branches, suspension bridges. I even rode the world’s first motorized canopy tour what they offer is more than just the peak of excitement it was really an experience. If you want to have a different kind of high (pun intended) Visit the Tree Top Adventure Subic Branch: JEST Area, Upper Mau Cubi Point Subic Bay Freeport Zone 2222. Telefax Number: +047.252.9425


There was a time when The Aristocrat was a household word for eating out in Manila–so much so that it could justifiably call itself “The Philippines’ Most Popular Restaurant.” As befits a restaurant that has been synonymous with Filipino food, the decor revolves around a native motif, while the menu brings you the joys of Filipino cooking in such traditional fare as sinigang (sour soup) and crispy pata (deep-fried pig’s knuckles).

Without a doubt, The Aristocrat has the best chicken barbecue in Manila. Their marinade is just right. Combining their famous barbecued chicken with java rice and relish will be the best barbecue lunch one can ever have. Te is so convenient to lively bay walk and nearby nightlife. Quality of food is consistent and the menu is extensive.


Here’s a little background on Aristocrat.

The Aristocrat Restaurant is a Filipino-owned family corporation founded by the late Doña Engracia (“Aling Asiang”) Cruz-Reyes and her husband, Justice Alex A. Reyes. Aling Asiang’s pioneering spirit coupled with her native genius for cooking Filipino food raised the once lowly and unknown Filipino dishes to well-loved and accepted locally and internationally. From its humble beginning as a snack mobile in 1936, the Aristocrat has grown into a restaurant enterprise with branches in Metro Manila, all serving the same quality foods that have made it “The Philippines’ Most Popular Restaurant”.

Strategically located along Roxas Boulevard, the first Aristocrat was a silent eyewitness to the passing of Philippine history — from the Presidential inaugural parades and somber funeral marches of national martyrs and prisoners of war (World War II), to religious rallies of various denominations and frivolous parades of film festivals and beauty queens. Aristocrat has inspired the growth and development of the restaurant industry in the Philippines, oftentimes taking the lead and being the basis of many other food establishments. Engracia Cruz Reyes’ contribution to Philippine cuisine has earned her national recognition. In 1992, on her 100th birth anniversary, the erection of a landmark in a Rajah Sulaiman park, the issuance of a stamp edition and the naming of a street after her honor.



We did a sitdown interview with Jay Ramos who told us that “Our family would always dine in Aristocrat when I was growing up, and I really loved the chicken barbecue,” Ramos states. “But more than that, Aristocrat is a solid brand that has enjoyed popularity for more than 70 years now with minimal advertising, but just on the sheer strength of its products.”

He soon became the first Aristocrat franchisee outside the Reyes family, with the opening of the free-standing Subic branch in December 2005. “This is a high traffic area with visibility, accessible to both the tourists and the local residents. The tourist market is very seasonal, peaking during summer and the holidays. We had to be able to draw in the local residents during the rainy season and regular days.” They did a lot of promotions to encourage diners to eat in. They also offer delivery within SBMA and Olongapo.

They cater to a very broad market, from A to D. Business functions are their  bread and butter; they  cater to 30-50 business meetings a month. They also hold a lot of binyags, and weddings – it’s become an aspirational place and people save up to celebrate their special occasions here. They also get balikbayans, who are often delighted to find Aristocrat in Subic because of the memories it brings back. They  even get Balikatan troops – the restaurant gets filled with American servicemen enjoying their lumpia and pancit canton!”

Aristocrat may be young in the franchise business but Ramos  is very satisfied  with his franchise relations.

“Aristocrat is highly selective in choosing their franchisees because they are extremely meticulous in maintaining the high quality of food served, making sure it is consisted among the company-owned and franchised branches,” Ramos pronounces. “We get monthly inspections, and I have direct access to the president, Raymund A. Reyes. Our stores are successful because the franchisor has been very supportive of us.”

Coming from a store-front bakeshop franchise, Ramos states that he did not find it difficult to transition into the restaurant business. “That’s where you find the beauty of franchising. You are buying into a successful, tried-and-tested formula. All you have to do is implement it.”

Aristocrat Subic Branch

Lot 2 Block 2, Maharlika Grounds, Rizal Highway, Subic Bay Freeport Zone, Zambales, Philippines.

Phone Number
(+63 47) 252-3909, (+63 47) 252-3910, (+63 47) 252-3911

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