Hotel H2O, the country’s only marine-themed urban resort hotel, celebrates its second anniversary in style today by launching an array of projects, promotions and initiatives that mark it out as one of the most dynamic properties in the metro.
From a nondescript boutique hotel when it opened on April 10, 2010, Hotel H2O has come a long way in just two years, blossoming into one of the most popular properties in the Manila Bay area, due mainly to its strategic location within the Manila Ocean Park complex.
That partnership will be cemented today with the formal designation of Hotel H2O as the “official residence” of Manila Ocean Park. This means that Manila Ocean Park will accord Hotel H2O preferred status for the hotel needs of its guests and patrons, particularly its main clientele of families and leisure travelers.
New campaign theme
Reflecting the close link between the two properties, Hotel H2O has launched a new marketing campaign that highlights the marine angle as a unique experience for its guests – best captured in the hotel’s new campaign theme, “Marine dreams do come true at Hotel H2O.”
“We want to convey the point that while other hotels may also include Manila Ocean Park as part of their holiday packages, it’s only at Hotel H2O where guests can continue interacting with fishes and other marine wonders well beyond their visit to the park,” said the hotel’s sales and marketing director Antonette E. Mitschiener. “This elevates Hotel H2O above the rest of the industry in this regard.”
Indeed, with its one-of-a-kind rooms and suites, which feature either an aquarium wall or stunning, “on the water” views of Manila Bay or the Manila Ocean Park, Hotel H2O has become a destination in itself – as famous for its distinctive room designs as for its personalized service.
In support of the new brand identity, the hotel has introduced a flurry of activities, products and promotional offers aimed at bolstering its presence in key segments of the market.
But Hotel H2O has saved its best rewards for the one group that matters – the market. Since the beginning of 2012, the hotel has rolled out a series of attractive promotions and packages to entice its growing legion of guests.
It started with the launch in early January of its own privilege card, the VIP Gold All-Access Card, which offers a host of exclusive benefits, perks and discounts to the holder, not just at Hotel H2O but at all attractions at Manila Ocean Park, as well as partner establishments such as Makan Makan Asian Food Village and Zenyu Eco Spa. The card continues to be one of the hotel’s most popular products.
After the highly successful promos on the occasion of the Chinese New Year in January and Valentine’s Day in February, a new set of offers is being unveiled this month as part of the second anniversary rites. The major draw is the “Two Plus One” promo, where guests staying two nights get a third night free. This offer is valid until April 30, 2012.
The hotel has also initiated a blog-writing contest, dubbed “sleep.eat&have.fun!,” where guests are encouraged to share their Hotel H2O experience online by writing about it on their blog sites or Facebook walls. The most unique or memorable account wins a prize. The contest runs until September 10, 2012.
For foodies, the hotel has a delightful treat for the sweltering summer – a huge bowl of the native iced dessert, halo-halo, brimming with all the flavorful ingredients and topped with ice cream. It is offered at the promotional price of just P150 net at Makan Makan for the month of April